RevOps & Growth Marketing · the lens that moves it

We turn launched platforms into journeys that compound: found, chosen, kept.

Grow instruments the journey, finds the friction, and runs a continuous test-and-learn loop across discoverability, conversion, demand, and measurement. Every cycle teaches the next one.

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Our approach

Journey-led, measurement-first. Compounded quarterly.

Three things make our Grow practice distinct. It works the whole journey, not a single channel, because buyers move across search, social, email, and AI answers long before they convert. It instruments before it optimizes, so every change is measured against a number, not a hunch. And AEO and GEO are in the room from day one, not bolted on once rankings slip. What we move is the conversion: the applications, leads, and sign-ups on the way to the outcome that is yours to count, the enrollment, registration, or revenue on the other side.

Nine RevOps & Growth practices

What we actually do, named plainly.

CRM, lead management, journeys, subscriptions, automation, demand, discoverability, conversion, and measurement, run as one continuous loop.

Discoverability

Be findable everywhere a buyer looks, across every stage of the journey, not just on search.

What's inside

360° discoverability audit across owned, earned and partner touchpoints: web, app, marketplaces, communities, review sites, analyst coverage
Lifecycle-mapped presence across awareness, consideration, evaluation, purchase, onboarding, and advocacy, each stage instrumented
Technical SEO baselines, Core Web Vitals, structured data, internal link architecture
AEO and GEO: ranking inside AI Overviews, Gemini, ChatGPT, and Perplexity answers, not just blue links

Outcome

A buyer can find you, and an AI engine can quote you, at every step of the journey, not only at the top of search.

CRM Implementation & Architecture

Your CRM as the engagement system of record, configured across sales, marketing and service and connected to the systems that run the business. We design the data model, object mappings and governed integrations to ERP and commerce, with deduplication and system-of-record rules that keep data clean across brands.

What's inside

HubSpot Sales/Marketing/Service
Data model & object mapping
ERP & commerce integration
Deduplication & governance
Multi-brand

Outcome

A CRM that every team trusts, with one clean record across sales, marketing, service, ERP and commerce.

Lead Management & Routing

Inbound interest turned into a managed pipeline. We set up lead capture, qualification and the lead-to-quote workflow, with sales stages, follow-up SLAs and account hierarchy so the right owner picks up the right opportunity.

What's inside

Lead capture
Qualification
Lead-to-quote workflow
Stage & SLA design
Account hierarchy

Outcome

A pipeline where every inbound lead has an owner, a stage and an SLA, and nothing falls through the cracks.

Marketing Automation

Journey-led orchestration across email, in-product, and CRM, replacing channel-led campaigning.

What's inside

HubSpot, Salesforce Marketing Cloud, and Marketo set up against the journey, not the org chart
Onboarding, activation, retention, reactivation, and win-back sequences, segmented by behavior and consent
Multi-channel coordination across email, SMS, WhatsApp, social, and in-site that cuts manual ops dramatically

Outcome

A marketing operation that moves buyers from one decision to the next, predictably, instead of blasting everyone with the same campaign.

Analytics & Measurement

Instrumentation first, opinions second. Marketing, product, and ERP signals reconciled into one trustworthy read.

What's inside

GA4, Microsoft Clarity, SEMRush, Looker Studio, and GSC, set up so the numbers reconcile across tools
ERP analysis: tie marketing and journey data to ERP-side revenue, orders, fulfillment, and margin, not just MQLs
KPI definitions, event schemas, multi-touch attribution, incrementality testing
The interpretation loop: turning trends into prioritized actions, not just dashboards

Outcome

One trustworthy read on what's working, the one that finance, marketing, product, and ops all sign off on.

Conversion Rate Optimization

Optimize the entire journey, not just the landing page: quantify every drop-off and convert across the full lifecycle.

What's inside

End-to-end journey optimization: anonymous traffic to engaged visitor to lead to enrollment, registration, or purchase to retention
Journey mapping with quantified drop-offs at every step. The unit of work is the journey, not the page.
CRO as a program: hypothesis backlog, test-and-learn cadence, UX friction reduction, personalization
Content-to-conversion mapping across regions, segments, and lifecycle stages

Outcome

A funnel where you can name every drop-off, prioritize by revenue impact, and prove the lift end to end.

Journey Orchestration

The lifecycle journeys that move people from first touch to renewal. We build onboarding, nurture, re-engagement and renewal journeys triggered by CRM and lifecycle events, personalized by segment and language, with closed-loop reporting back to the CRM.

What's inside

Journey Builder
Trigger-based journeys
Segmentation & personalization
Multilingual campaigns
Closed-loop attribution

Outcome

Lifecycle journeys that fire on the right event, in the right language, and report back to the CRM.

Demand Generation

Real demand, not vanity traffic: campaigns that fill the funnel with buyers who are ready to act.

What's inside

Account-based and persona-targeted campaigns across paid, organic, and partner channels
Landing-page and offer strategy matched to buying stage, not just click-through
MQL-to-SQL handoff design: scoring, routing, and sales alignment that actually works
Budget optimization across channels with clear ROAS and CAC benchmarks

Outcome

A demand engine where marketing and sales agree on what a good lead looks like, and how many you need next quarter.

Subscription & Membership Lifecycle

The recurring-revenue lifecycle, run end to end. We implement subscription and membership management with automated renewals, reminders and upgrade journeys tied to billing and CRM events, integrated across commerce, ERP and customer data so status stays consistent everywhere.

What's inside

Subscription & membership management
Automated renewals & reminders
Upgrade & renewal journeys
Billing/CRM integration
Multi-region & currency

Outcome

A recurring-revenue lifecycle that renews itself, with member status consistent across billing, CRM and commerce.

Proof

Grow work we can point to.

Named clients, measured outcomes, framed at exactly what we moved.

Journey rebuild · conversion

A student journey rebuilt to convert, with applications up 73%.

For UEL, we replatformed from Sitecore to Drupal and Acquia and rebuilt the student journey to engage, measure, and convert, with advanced course search, data-driven personalization, and a path that holds up on mobile where prospective students actually browse. Applications rose 73%, the conversion metric we were there to move, with engagement and enrollment climbing behind it.

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Discoverability · performance

A rebuilt platform that lifted SEO performance 49%.

For IDMC, the world's leading source of internal-displacement data, we moved a slow monolithic site to a decoupled Drupal and Gatsby platform built around findability, with cleaner navigation, stronger content search, and the performance to match. SEO performance rose 49% and site performance 38%, so the data reaches the policymakers and researchers who depend on it.

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Starters for someone in your seat

How revops & growth marketing connects to delivery

One accountable team carries the thread the whole way.

Strategy

Design

Engineering

RevOps & Growth Marketing

Grow is how the work moves once it is live, with strategy, design and engineering ahead of it. One team carries the thread, so what ships keeps moving the metric.

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