Get found by people and machines.
Search is splitting into two audiences, the person typing and the model answering, and being legible to both is now the entry fee for growth.
Most sites are invisible to the new front door.
Ranking is not the same as being cited.
Classic SEO got you blue links. Answer engines and AI overviews summarize you, or skip you, and most sites have no idea which.
The traffic you are losing does not show up in the rank report.
Content sprawl quietly competes with itself.
Years of pages, blogs, and regional variants pile up until they cannibalize each other for the same terms.
Two pages fighting for one keyword is a self-inflicted wound.
The crawl never sees half the site.
Render-blocking, no-index tags left on by mistake, and orphaned templates hide pages from search and from models alike.
If the crawler cannot read it, neither can the answer engine.
Discoverability is no longer one channel. It is whether your content is legible to people and to the models they now ask first.
When teams bring us in.
A replatform is about to reshuffle every URL.
Migrations are where organic traffic quietly dies. The redirect map and the crawl baseline have to be set before launch, not after.
Traffic looks healthy but the right people are not converting.
Sessions are fine, but the prospects still weighing their options never find the page that would move them.
AI overviews started answering instead of your site.
The query that used to send a click now ends in a summary, and you need to be the source it summarizes.
A sprawling estate has no shared content strategy.
Every team publishes independently, no governance, and the same keywords get written four times.
Rankings slid after a Google update and nobody knows why.
A core update moved the floor, and the recovery needs structure, not another round of guessing.
Leadership cannot see what search is worth.
Investment goes in, but there is no line from organic visibility to pipeline that a board will accept.
What discoverability covers.
Six services that make a site legible to people and to the models they now ask first.
Technical SEO & Crawl Health
Crawl baselines, render fixes, index hygiene, and site architecture so every page can be found.
Answer & Generative Engine Optimization
Structuring content so AI overviews and answer engines cite you, not just rank you.
Content & Keyword Architecture
Mapping content to intent, ending cannibalization, and governing what gets published where.
Migration SEO
Redirect mapping, pre-launch baselines, and post-launch monitoring so a replatform does not cost you traffic.
Measurement & Market-Share Tracking
Ranking, visibility, and share of search tracked over time against the outcomes leadership cares about.
Discoverability Strategy & Governance
A prioritized roadmap and the governance framework to keep the estate coherent as it grows.
Discoverability work for teams you know.
The tools we ship with, every engagement.
Discoverability work that moved the number.
A replatform that grew applications and enrolments.
When UEL replatformed from Sitecore to Drupal on Acquia Cloud, we mapped every drop-off in the funnel and scored each fix by impact, effort, and value before touching code. Geo-personalization served 17,000+ students from 100+ countries.
+73% applications, +32% enrolments.
One estate, found across regions.
Discoverability work across a global endurance sports estate, structuring content and technical foundations so a sprawling, multi-region footprint stays legible to search and to answer engines.
One estate, found across regions.
Authority that surfaces where it is searched.
Search and content visibility work for a global displacement-data institution, making authoritative data legible to the people and the systems that cite it.
Authority that surfaces where it is searched.
Every engagement ships with Bott.
Our engagement agent shows up on day one with full project context, AI-reviewed PRs, and DORA-level delivery transparency in every steering review. On Drupal engagements, our open-source SDLC plugin encodes config-management discipline (import / export hygiene, protected settings, quality gates) into every AI-assisted change.
Learn how we deliver →How we make a site legible to people and machines.
It starts with an audit of what the crawl, the index, and the answer engines actually see, against a baseline every later move is measured against. The content and keyword architecture comes next, ending cannibalization and mapping pages to the intent they serve. Optimization then covers both classic search and the answer engines that now summarize you. Ranking, visibility, and share of search get tracked over time, and a governance roadmap keeps the estate coherent as it grows.
Find out what your site is invisible to.
Tell us the query you cannot yet win. We will scope the discoverability work that gets you found, by people and by the models they now ask first.
The same team carries it through.
We don't hand the work to a build partner and walk out. The people who frame the bet are the people accountable when it ships. Read how the other capabilities plug in.