Signing up a member is the start, not the win.
Recurring revenue is won or lost long after the first payment, in renewals, re-engagement, and the experience between them. We build the lifecycle that keeps members active and renewing, not just acquired.
Most membership models optimize the join and ignore the renewal.
The experience is split across disconnected systems.
Sign-up, content, billing, and the logged-in account each live in a different place, so the member never feels one coherent membership.
A membership that feels like five products will be renewed like none of them.
Renewals run on a brittle batch job.
Renewal and payment recovery are handled by a fragile, one-size schedule, so lapses happen quietly and nobody catches them in time.
A renewal is a moment to earn, not a cron job to run.
Every member is treated the same.
New, long-standing, lapsed, and high-value members all get the same generic messaging, because nothing segments them by where they are in the lifecycle.
Without lifecycle segments, retention is a mass email and a hope.
Membership is a lifecycle, not a transaction. We design the tiers, the renewals, and the re-engagement so members stay and grow.
When teams bring us in.
The logged-in experience is fragmented.
Members hop across separate sites and logins to do basic things, and the membership never feels like one place.
Renewals and payment recovery are too manual.
The renewal flow is brittle, lapses go uncaught, and the team wants it orchestrated rather than batch-processed.
Churn is rising and nobody can say why.
Members lapse without warning, and there is no lifecycle data showing where and when they disengage.
Different member tiers need different experiences.
Several plan types and member states each need their own entitlements, pricing, and journey, not one generic flow.
Re-engagement is generic and late.
Lapsed and at-risk members get the same mass message as everyone else, long after the moment to win them back.
Renewal comms should be personalized and timely.
The team wants renewal and retention messaging driven by member behavior and timing, ideally from a CDP, not a fixed calendar.
What subscription and membership lifecycle covers.
Six services that turn a one-time sign-up into a renewing membership, from tiers and entitlements through onboarding, renewals, retention, lifecycle segmentation, and a unified member experience.
Member Tiers & Entitlements
Modeling the plan types, member states, and entitlements so each tier gets the right access and the right experience.
Onboarding & Activation
Turning a new sign-up into an active member, with onboarding that drives the first real moments of value.
Renewal Orchestration
Replacing brittle batch renewals with orchestrated renewal and payment-recovery flows that catch lapses before they happen.
Retention & Re-engagement
Identifying at-risk and lapsed members and winning them back with timely, segment-specific journeys.
Lifecycle Segmentation & Personalization
Segmenting members by where they are in the lifecycle and personalizing what they see, often driven by a CDP.
Unified Member Experience
Bringing fragmented properties into one coherent logged-in membership, so the experience matches the value.
Lifecycle work for teams you know.
The tools we ship with, every engagement.
Built for the renewal, not just the sign-up.
We treat membership as a lifecycle and build for the renewal from day one: model the tiers, orchestrate the renewals, and drive re-engagement from real member behavior.
We work across the major subscription, CDP, and automation platforms, and the lifecycle comes first on all of them.
The same discipline, different shapes.
A membership split across separate sites, logins, and a brittle renewal process, with every tier treated the same. We modeled the member tiers and entitlements, unified the logged-in experience, and moved renewals from a fragile batch job to an orchestrated flow, so members felt one membership and lapses got caught in time.
Several member audiences, each engaging and renewing differently. We mapped each audience lifecycle, surfaced where engagement dropped, and shaped onboarding and re-engagement around how each group actually moved, so retention was built on evidence rather than one generic flow.
Every engagement ships with Bott.
Our engagement agent shows up on day one with full project context, AI-reviewed PRs, and DORA-level delivery transparency in every steering review. On Drupal engagements, our open-source SDLC plugin encodes config-management discipline (import / export hygiene, protected settings, quality gates) into every AI-assisted change.
Learn how we deliver →How we build a membership that renews.
Tiers and entitlements get modeled first, so each plan and member state has a clear shape. From there the logged-in experience is unified across properties, renewals and payment recovery move into orchestrated flows, and members get segmented by lifecycle stage. Re-engagement then runs from real member behavior, ideally through a CDP, so the next message lands at the right moment rather than on a fixed calendar.
Find out where your members are quietly lapsing.
Tell us where retention is slipping today, across tiers, audiences, or the renewal moment itself. We will scope the tiers, the renewal orchestration, the lifecycle segmentation, and the re-engagement that turn one-time sign-ups into renewing members.
The same team carries it through.
We don't hand the work to a build partner and walk out. The people who frame the bet are the people accountable when it ships. Read how the other capabilities plug in.