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Supporting Team mdg with Campaign Factory Capabilities

About The Customer

mdg, a Freeman Company, is made of marketing researchers and strategists, digital and interactive media experts, event and association management specialists, international marketers, data analysts and a robust creative team.

mdg offers complete marketing solutions to association, event, and corporate clients. Their post-pandemic approach to planning, marketing, and communications has reached new heights. 

  • 46

    Years’ track record of delivering results

  • 3

    Offices across the U.S.

mdg-testimonial-axelerant

(Axelerant has) Both technical skills and soft skills. The team has been great to work with.

Assistant Director of Web Strategy, mdg

Challenges in Learningdesigned | Axelerant

The Challenge

With mdg’s engineering team engaged in current projects, Axelerant was charged with supporting them with consultation and implementation capabilities.


A high-stake client of mdg’s had been using Acquia’s Campaign Factory with 10 Campaign Studio/Mautic instances for marketing automation. They also had other customers who needed help with frontend implementation on HubSpot and WordPress.

We had the following objectives:

 

  • Provide consultation, guidance, and best practices on Campaign Factory to run timely campaigns for mdg’s customers
  • Update existing website pages, update page layouts, develop new webpages and associated calls to action based on the Figma designs provided by the clients 
  • Build campaigns and user journeys using Campaign Factory
Drupal Audit for Learningdesigned | Axelerant

The Solution

We began with a consultative approach involving our Campaign Studio/Factory Specialists and a Business Analyst. While the former drew the technical roadmap to work on Campaign Factory instances, the latter gave a detailed path to project management through JIRA.

Here’s what we did next:

 

  • Deployed our Campaign Studio/Factory experts to achieve the marked objectives for mdg’s clients through continuous development and support.
  • Our core involvement in the product engineering of Campaign Studio/Factory helped deliver the best of services to mdg’s customers.
  • Engaged one of our seasoned HubSpot developers to transform the client’s Figma design rendering into web pages and landing pages with apt CTAs.
  • Additionally, involved our WordPress experts to migrate a client’s legacy CMS to WordPress smoothly.
Results of Drupal Audit | Axelerant

The Result

We delivered multiple projects for mdg successfully, several before deadlines. mdg could enable their multiple customers by:

 

  • Providing flawless marketing automation through Campaign Studio/Factory for one of their biggest clients.
  • Translating Figma design into high-performing Hubspot landing pages
  • Migrating legacy CMSs for their clients to WordPress for easy content management

 

With our insight into Campaign Factory, and Campaign Studio, we were able to help team mdg in bridging the capability gaps. However, Campaign Studio does have areas of improvement that can make it a more intuitive experience platform. 

We decided to discuss the same with our long-time partners, Acquia. As a tech team that helped ready Campaign Studio for the market, we’re constantly striving to make it better. 

Our Consultative Approach

Before we began helping mdg with delivering projects to their clients, we saw a significant gap when it came to project procurement and management processes. So, we began with consultation in project management as the first step. One of our seasoned Business Analysts guided team mdg on:

  • How to bid on the right project
  • How to get the information about the project
  • How to go about project work estimation and management
  • What methodologies and frameworks to adopt
  • Best project management practices

 

To make this consultation as impactful as possible, we introduced a vital element of Axelerant’s culture to mdg: “donut calls.” This comes from a slack feature that enables you to connect with team mates informally. These calls allowed us to get to know one another better both the teams to know each other better and to eliminate any confusion regarding the processes we were working on. 
mdg also started tracking their projects on our JIRA tool for absolute transparency and accuracy. 

Get in touch.

Send us a message and connect with one of our brand consultants to find out exactly how we can help you.
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