What Is Marketing Automation?
Marketing Automation Services
Minimize manual tasks and attract more leads with personalized marketing campaigns
Looking For Marketing Automation Services?
We at Axelerant help minimize manual tasks and attract more leads through personalized and well-timed marketing campaigns. Regardless of the size and industry, we provide organizations with the support they need to create engaging, targeted campaigns that drive higher conversions and boost sales.
What We Do
We provide a full suite of marketing automation services that help you implement, customize, and execute campaigns at scale.
Marketing Automation Strategy
We help provide expert guidance and support for developing and implementing a customized marketing automation strategy. We help assess your business goals, analyze your target audience, design automated workflows, integrate software tools, and provide ongoing optimization to maximize marketing automation efforts.
Website Creation And Maintenance
We leverage our expertise in designing, developing, and maintaining websites to create visually appealing and functional websites optimized for search engines. We help you manage content updates and monitor performance to support the online presence of your business seamlessly.
Custom Landing Page
We help create tailored landing pages designed to drive engagement, capture leads, and maximize conversions for your business.
Custom Email Templates
We offer tailored solutions for organizations seeking professional and impactful email communications. All custom email templates are designed to align with your brand identity to ensure a consistent representation across all devices and clients.
Website Optimization For MarTech Stack
We help enhance the performance and effectiveness of your website by implementing a composable MarTech solution. This ensures seamless data flow, efficient tracking, and impactful customer journeys.
Hosting/Server Management
We provide reliable and efficient management solutions for your website’s hosting environment. We help tackle the technical aspects of server setup, configuration, and maintenance to ensure your website runs smoothly and securely.
Customer Relationship Management (CRM) Implementation
We help organizations integrate and deploy CRM systems tailored to their unique needs. We work closely with your team to understand your customer management processes and goals to configure a customized CRM solution that streamlines sales, marketing, and customer service operations.
Analytics And Segmentation Implementation
We help organizations implement robust analytics and segmentation strategies that enable easy tracking of key metrics, understanding customer behavior, and personalizing marketing campaigns. By leveraging these data-driven insights, you can make informed decisions, target specific customer segments, and maximize the marketing ROI.
Campaign Automation
Using advanced marketing automation tools, we help organizations streamline and optimize their marketing efforts by automating various campaign processes. With campaign automation, you can save time, improve efficiency, and deliver highly relevant and personalized marketing campaigns that resonate with your customers.
Workflow Automation
Using advanced automation tools, we help organizations simplify and streamline business processes by automating repetitive tasks and creating efficient workflows to enhance operational efficiency, increase productivity, and allow employees to focus on more strategic and value-added activities.
Tools & Technologies
Our technical expertise span:
Salesforce Pardot
Salesforce Pardot can help organizations streamline their marketing efforts and drive engagement with prospects and customers. It makes automating various marketing tasks and workflows easier, enabling you to effectively nurture leads, personalize messaging, and track campaign performance.
Salesforce Marketing Cloud
Salesforce Marketing Cloud enables organizations to automate email marketing, social media advertising, mobile messaging, and more from a single platform. It provides robust tools for audience segmentation, journey mapping, and campaign management, allowing organizations to create tailored customer experiences.
HubSpot
HubSpot empowers organizations to automate marketing workflows, deliver targeted messages, and drive engagement, leading to increased efficiency and improved marketing outcomes. It offers powerful analytics and reporting tools to measure campaign performance and ROI.
Mautic
Mautic is an open-source marketing automation platform that allows organizations to automate and optimize their marketing campaigns. With Mautic, you can create personalized marketing campaigns, nurture leads, and track customer behavior across multiple channels.
Acquia Campaign Studio
With Campaign Studio, organizations can create personalized and targeted email marketing campaigns, segment audiences based on various criteria, and track customer interactions. It comes with powerful analytics and reporting capabilities, making it easy to measure campaign performance and make data-driven decisions.
Acquia Campaign Factory
Acquia Campaign Factory helps organizations create, manage, and automate personalized campaigns across multiple channels. It offers advanced segmentation and targeting capabilities, allowing you to deliver relevant content to specific customer segments.
What Can Marketing Automation
Do For You?
Marketing automation can help streamline and automate marketing processes. It also
provides access to functionalities like:
Lead Generation
Generate more leads and accelerate the conversion process by automating lead capture forms, lead scoring, and personalized nurturing campaigns.
Marketing Personalization
Marketing automation enables organizations to automate the segmentation and delivery of personalized messages to create more meaningful interactions, build stronger relationships, and drive higher engagement and conversions.
Audience Segmentation
Divide your target audience based on demographics, behaviors, and preferences. Use this data to deliver targeted messages and personalized content to each segment, increasing your marketing campaigns' relevance, engagement, and conversion.
Automated Campaign Delivery
Schedule and deliver marketing campaigns automatically based on predefined triggers or customer actions. This ensures timely and consistent delivery of messages, increases efficiency, and enables businesses to engage with their audience at the right moment.
Omnichannel Marketing
Ensure a seamless customer experience, increase brand visibility, and maximize conversions by delivering consistent messaging across multiple channels and touchpoints.
case studies
Featured work
How We Built Fully Accessible Websites For A Consumer Goods Manufacturer
View Case StudyOur Blogs
Insights
How To Use The Mautic Automation Plugin For Retail Marketing
How To Effectively Target And Segment Leads
How Mautic Can Empower Business Growth
How To Run Multiple Instances Of Mautic For Marketing Automation Needs
Get in touch
Send us a message and connect with one of our brand consultants to find out exactly how we can help you.