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The Importance Of First-Party Data In Personalizing Customer Experiences
Leverage comprehensive data insights to personalize customer experiences and drive growth.
From seamless integration to targeted segmentation, we empower businesses to elevate customer experiences through strategic data management.
We help organizations leverage the following CDP solutions.
Acquia CDP provides a unified view of customer data, enabling personalized experiences across channels. Acquia CDP empowers organizations to understand and respond to customer behaviors in real-time with advanced analytics and segmentation.
Segment.io simplifies data collection and integration, offering a centralized platform for managing customer information. Drive targeted and effective marketing by utilizing flexibility in data routing, analytics, and audience segmentation.
Salesforce Data Cloud enables organizations to connect and activate customer data seamlessly. With robust integrations and powerful analytics, Salesforce Data Cloud empowers businesses to unlock valuable insights and drive personalized engagement strategies.
Lytics Customer Data Platform (CDP) enables organizations to unify customer data from various sources, analyze behavior, and personalize experiences across marketing channels, driving customer engagement and loyalty while optimizing marketing ROI.
UEL’s old website existed on Sitecore, and the platform needed better capabilities when it came to system performance, flexibility, and security. We enabled UEL to move to Drupal for an intuitive, accessible, and secure digital experience platform that also offers personalized experiences for its users. Read more.
With five weeks of discovery and more than 2 years of continuous development, we were able to help UEL move to the top 20 in Silktide rating (site quality and accessibility rating).
The Doctors Without Borders website received over $40 million in donations in the year 2022 through this platform to help Ukraine. Mobile-optimized UX and information architecture, modular content blocks, and improved cross-navigation boosted visits and donations exponentially. Read more.
We were thinking about the user journey, how can we shift this around to meet our donors where they are, and how it's best for them to give. Axelerant was really helpful in partnering with us…Axelerant was there to make it all come to life.
Rachel Sevcik Project Manager, Blue State
To create a more consistent brand and navigation experience, digital leaders at OHCHR determined it was time to consolidate the platform. Also, OHCHR.org was hosted on SharePoint, which called for a decentralized CMS with defined user roles. Read more.
I think there's a great, clear level of rigor and detail that we don't often see…and there’s precision in how Axelerant communicates.
Sam Zimmerman SVP Platform Partnerships, Blue State
Our Blogs
The Importance Of First-Party Data In Personalizing Customer Experiences
Harnessing Segment CDP For Enhanced User Engagement In The Nonprofit Industry
How To Transform Higher Education With Customer Data Platforms
Strategic Roadmap For A Customer Data Platform Implementation
Send us a message and connect with one of our brand consultants to find out exactly how we can help you.