Reimagining Content Creation With Drupal Experience Builder

Content is the beating heart of digital experiences. But let’s be honest—creating, managing, and personalizing content at scale often feels like a never-ending battle. Marketers are stuck waiting on developers for simple updates. IT teams are overwhelmed by never-ending change requests. And customers? They expect seamless, hyper-personalized experiences across every touchpoint.

At DrupalCon Lille, Lauri Timmanee and his team unveiled the "Next Generation Page Builder" initiative. This initiative has expanded its scope, incorporated basic theming capabilities, and renamed itself as the "Experience Builder." The stable version of the Experience Builder is expected to be released in 2025, along with Drupal CMS 2.0.

The Experience Builder puts the power of content creation back where it belongs: in the hands of marketers, strategists, and business users. No more rigid templates. No more development bottlenecks. Just intuitive, drag-and-drop simplicity paired with the flexibility to craft engaging, interactive experiences that actually connect with your audience.

Understanding Experience Builder: A Game-Changer For Content Creators

Experience Builder is a low-code/no-code platform designed to enable seamless content creation, customization, and management for digital experiences. Whether it’s a website, landing page, customer portal, or internal dashboard, Experience Builder provides a drag-and-drop interface that simplifies content assembly while maintaining robust backend capabilities.

Unlike traditional content management systems (CMS) that often require extensive technical knowledge, Experience Builder focuses on visual editing, real-time previews, and component-based design, making it a powerful tool for marketers and business users.

Key Features Of The Experience Builder

1. Drag-And-Drop Functionality

One of the most defining features of Experience Builder is its intuitive drag-and-drop interface. This eliminates the need for complex coding, allowing marketers and content managers to build and update pages with ease.

Benefit: Faster content creation, reduced reliance on developers, and more agility in campaign execution.

2. Component-Based Architecture

Experience Builder is built around reusable components that can be configured and customized based on specific needs. Whether it’s a text block, image carousel, or interactive form, components ensure consistency and efficiency across digital assets.

Benefit: Faster time-to-market with pre-configured components that align with brand guidelines.

3. Real-Time Previews And Editing

Gone are the days of switching between the backend and frontend to check content updates. Experience Builder offers live preview capabilities, allowing teams to see exactly how changes will appear before publishing.

Benefit: Enhanced accuracy and reduced errors, leading to a seamless publishing experience.

4. AI-Powered Content Personalization

Personalization is at the heart of modern digital experiences, and Experience Builder integrates AI-driven content delivery to ensure that users see relevant, dynamic content based on behavior, demographics, and preferences.

Benefit: Higher engagement rates and improved customer experiences through tailored content recommendations.

5. Multi-Channel Content Deployment

With Experience Builder, content isn’t just limited to one platform. The tool supports multi-channel distribution, enabling businesses to push updates across websites, mobile apps, and digital kiosks.

Benefit: Unified brand experience across multiple customer touchpoints.

How Experience Builder Enhances Digital Marketing Strategies

1. Accelerating Campaign Launches

Experience Builder’s ease of use allows marketing teams to launch landing pages, microsites, and personalized experiences in a fraction of the time it would take with traditional CMS platforms.

Example: A retail brand running a Black Friday campaign can use Experience Builder to create and deploy custom landing pages within hours instead of days.

2. Reducing IT Dependencies

One of the biggest challenges in content marketing is the over-reliance on developers for content updates and site modifications. Experience Builder empowers marketing teams to take control of content creation without waiting for IT support.

Example: A healthcare organization updating service pages no longer needs developers for every small content edit

3. Enhancing Customer Experience Through Personalization

With AI-powered segmentation and personalization, Experience Builder enables businesses to dynamically serve content tailored to user preferences and behaviors.

Example: An e-commerce store can display different promotions based on a visitor’s past purchase history or browsing behavior.

4. Scaling Content Effortlessly

Experience Builder is built to scale with business needs. Whether managing a single brand or multiple websites, businesses can repurpose and distribute content efficiently.

Example: A global enterprise can maintain consistency across multiple regional websites by using shared content components.

Real-World Applications: Who Can Benefit From Experience Builder?

Marketing Teams

• Quickly create landing pages for campaigns
• Test and iterate content variations effortlessly
• Automate content delivery based on user segments

Ecommerce Brands

• Design personalized shopping experiences
• Deploy flash sale pages without IT intervention
• Optimize product recommendations dynamically

Enterprises And Corporations

• Centralized content management across departments
• Improve employee intranet experiences
• Streamline knowledge-sharing with AI-driven content tagging

Higher Education Institutions

• Deliver personalized student portals
• Improve course content management
• Enable intuitive event registration pages

Overcoming Traditional CMS Limitations With Experience Builder

How Is Axelerant Contributing To The Experience Builder

Axelerant has committed a dedicated team of three to the Drupal CMS, particularly focusing on the Experience Builder. The team works on solving issues—from bug fixes and feature requests to cleanup tasks—and holds weekly discussions with Lauri to ensure continuous alignment and improvement. Beyond Experience Builder, Axelerant also participates in various other emerging Drupal initiatives, including those still in the discussion phase. The team has expressed keen interest in The Conditional Display of Components Module of the Experience Builder.

You can reach out to Axelerant’s experts—who have been contributing to the Drupal community for over a decade—to learn more about Drupal CMS, the Experience Builder Initiative, and ways you, too, can give back to the community. By working together, we can continue shaping Drupal into a platform that empowers organizations worldwide.