AI in Design: The Future of Creativity at Axelerant

Introduction

As AI transforms the digital landscape, design is no exception. What was once an experimental toolset is now an integral part of modern design workflows, enabling designers to push creative boundaries, automate tedious tasks, and reimagine user experiences.

At Axelerant, we are embracing this shift not as a replacement for designers but as an enhancement to their craft. Our initiative, the AI Design Club, is designed to explore, experiment with, and integrate AI tools into design processes—making AI our new design intern.

The AI Design Club: A Collaborative Learning Space

The AI Design Club is Axelerant’s dedicated learning initiative where designers actively explore AI-powered tools, test real-world applications, and share insights to refine our approach. The goal? To make AI a strategic ally rather than just a novelty.

"We don’t see AI as a disruption to design careers—we see it as an opportunity. The AI Design Club is about embracing AI as our design intern, automating repetitive tasks, and freeing up space for strategic thinking and innovation." 
– Dheeraj Khindri, Design Director

Through hands-on experimentation, our designers are learning how to leverage AI to enhance their productivity, creativity, and workflow efficiency.

AI as the 'New Design Intern'

At Axelerant, we’ve coined a new phrase: AI is our design intern.

While AI may not replace human creativity, it is quickly becoming an invaluable assistant—helping with everything from wireframing to ideation, content generation, and even user experience optimization.

How is AI acting as a design intern?

• Generating wireframes and layouts in Figma based on textual prompts.
• Assisting with ideation by producing concept variations and mood boards.
• Automating repetitive design tasks like resizing images, generating templates, and formatting layouts.
• Enhancing research workflows by summarizing competitor analysis and UI/UX trends.

By integrating AI into these areas, our designers focus more on creativity, storytelling, and strategy while AI handles the grunt work.

How Axelerant’s Designers Are Using AI Today

Our team is already experimenting with a suite of AI-powered design tools to speed up workflows and improve outcomes.

1. WireGen AI GPT & Wireframe Designer

• Generates AI-powered wireframes in Figma based on simple prompts.
• Automates layout generation for sign-in pages, landing pages, and dashboards.

"These tools handle basic structures well, and with some refinement, they could become indispensable for rapid prototyping."

– Ayush Gupta, Experience Designer

ChatGPT + Ideogram + Harpa AI

• ChatGPT assists in keyword research and content ideation for visual storytelling.
• Ideogram generates AI-powered graphics for digital experiences.
• Harpa AI automates information retrieval and competitor analysis.

"The combination of these tools significantly speeds up my workflow, allowing me to focus on creativity rather than repetitive tasks." 
– Sai Teja A, Experience Designer

Why AI Matters in Design

The integration of AI into design isn’t about taking away jobs—it’s about amplifying creativity. By embracing AI, Axelerant designers are:

• Generating rapid prototypes without spending hours on manual wireframing.
• Enhancing ideation by producing multiple visual concepts in seconds.
• Automating repetitive design tasks, freeing up time for strategic thinking.
• Delivering hyper-personalized design experiences using AI-driven insights.

"AI isn’t replacing designers. It’s empowering them. The more we integrate AI thoughtfully, the more we unlock new possibilities in digital experiences." 

– Dheeraj Khindri, Design Director

The Path Forward: AI as a Skill, Not a Threat

As AI continues to evolve, designers must embrace it as a skill, not a threat. Axelerant’s AI Design Club is just the beginning of our journey toward AI-powered design excellence. Through continuous learning, collaboration, and experimentation, we aim to set new benchmarks for AI-integrated design solutions in 2025 and beyond.

This isn’t just a trend. It’s the future of design.