Evidence before opinion.
We run the research that turns assumptions into evidence, what users need, where they struggle, and what the build should do about it.
Most teams build on assumptions.
Opinion, not evidence.
Decisions get made in the room with the loudest voice, and the rework shows up after launch.
Research that sits in a deck.
Studies get run, then stall in a slide file and never reach the people building the thing.
One study, then silence.
A single round at kickoff goes stale as the product evolves and the evidence doesn't.
We run research that reaches the build, and keeps going.
When teams bring us in.
You're about to invest in a redesign.
Before the build budget is committed, we find out what's actually broken, so you're not rebuilding on a hunch.
Your platform has outgrown its structure.
Features piled up, the information architecture didn't keep pace, and people can't find things. We study how users really navigate and rebuild the structure around it.
You're entering a market you don't know yet.
New segment, new region, new behavior. Research de-risks the bet before you design for people you're guessing about.
You're mid-build and decisions keep slipping to opinion.
We embed continuous research into delivery, so the work stays grounded in evidence as it ships, not frozen at kickoff.
You need it accessible and genuinely usable.
Not a WCAG checkbox, inclusive research into how real people, including those using assistive tech, get through the journey.
You're serving very different audiences on one platform.
Consumers, trade partners and professionals, across regions and languages, each navigating differently. We untangle who needs what with card sorting, user-flow mapping and grayscale usability testing, so one experience isn't forced to fit everyone.
Six ways we find out what's true.
Methods chosen against the question, not the calendar. Each one is built to reach the build, not stall in a deck.
Discovery & Generative Research
Interviews, field study and stakeholder workshops to frame the real problem before anything is designed.
Heuristic Evaluation & UX Audit
Expert review against usability and accessibility heuristics to find what's costing you users now.
Journey & Service Mapping
The end-to-end journey across segments and scenarios, entry to conversion, so you see where users drop, stall, or get stuck.
Information Architecture
Content and navigation structured around how people actually look for things, validated with tree testing and card sorting.
Usability Testing
Grayscale and prototype testing to validate hierarchy, layout and flow before the UI is built, then moderated and unmoderated testing once it ships.
Continuous Research
Research as a living practice that blends behavioral and analytics data with qualitative study, so the evidence keeps informing the roadmap instead of freezing at kickoff.
Research that reaches teams you know.
Research that changed what got built.
Research-led IA rebuild on a developer portal.
We studied how developers actually navigated the platform, rebuilt the information architecture and core journeys, and improved engagement across portal workflows. Running since 2022.
A UX audit that became a prioritized roadmap.
Structured audit with research, heuristic analysis and journey mapping for sustainability audiences, turning the findings into a clear, prioritized redesign roadmap.
Continuous research stitched into a live build.
Continuous user research embedded into discovery and delivery, so the redesign stayed grounded in evidence as it shipped, not frozen at kickoff.
Every engagement ships with Bott.
Our engagement agent shows up on day one with full project context, AI-reviewed PRs, and DORA-level delivery transparency in every steering review. On Drupal engagements, our open-source SDLC plugin encodes config-management discipline (import / export hygiene, protected settings, quality gates) into every AI-assisted change.
Learn how we deliver →How we run research that reaches the build.
Find out what your users actually need.
Tell us the question you can't yet answer. We'll scope the research that gets you the evidence, in a shape that reaches the build.
The same team carries it through.
We don't hand the work to a build partner and walk out. The people who frame the bet are the people accountable when it ships. Read how the other capabilities plug in.