Aspire to create aesthetic designs. It matters. Aesthetic designs foster stability. 

Readability & Beauty

Here’re some important guidelines for setting up design legibility and aesthetics.


Setting a matters a whole lot. Doing this involves Height and Width components of the typeface being used.

Height is the most standardized way to measurement the type. The point system is the standard used today.

  • One point equals, 1/72 inch or .35 millimetres.
  • Twelve points equal one pica, the unit commonly used to measure columns widths.

Width — a horizontal measure, set width, can be set which involves the letter plus a sliver of space that buffers it from other letters.

  • 9 to 12 point size is considered optimal for printed text—smaller sizes when limited to captions and notes. Use larger type for low-resolution displays (and senior audiences). The relative size of a typeface is determined in terms of its x-height.

X-height is determined by the height of the lowercase x in the typeface. Large x-heights appear to be more legible than other options, especially in smaller sizes.


No matter what typeface you choose, sans-serif or serif, it won’t effect the performance. However, choosing and mixing the typeface will significantly affect aesthetic preferences. On low-resolution displays, antialiasing the text marginally improves legibility, but is primarily an aesthetic enhancement.


Adjusting the spacing from a letterform to an entire paragraph affects overall legibility. Remember, design is as much as an act of spacing as an act of marking. Some important considerations in spacing are:

  • Proper Kerning: Kerning is a horizontal adjustment of the space between two letters.
  • Tracking or letter-spacing: Adjusting the overall spacing of a group of letters — will affect legibility.
  • Leading or line-spacing: Is the vertical distance between lines (from the baseline of one line of type to the other). For 9 to 12 point size, set leading to the type size plus 1 to 4 points.

Discover how ready we are at Axelerant to help support your designs.