Launched in 2009 by Joel Babbit, MNN’s CEO, and Chuck Leavell, keyboardist for The Rolling Stones, with partners including CNN and Discovery Communications, Mother Nature Network is the world’s most visited environmental and social responsibility online network.
Its sites — which include mnn.com and treehugger.com — generate more than seven million visits a month. Engaging, non-political, and easy-to-understand, MNN is designed for a mainstream audience. MNN content goes well beyond traditional “green” issues — encompassing a broad range of news and sustainable living topics — including family, health, home, safety, technology, community involvement and personal finance.
From those early beginnings, Axelerant took 4 years of Drupal 6 site development work with over 150 modules and content blocks and migrated them into Drupal 7 custom builds using the migrate d2d framework. The entire migration was completed in a short 4-month timeline.
Moving forward Axelerant has assisted Mother Nature Network with multiple projects like.
- Drupal development
- Site build
- Site coding
- Drupal support and maintenance
- Product enhancements and upgrades
- Mobile/responsive website updates
As a start-up in 2009, Mother Nature Network was faced with needing to make Joel and Chuck’s vision a reality and fundamentally change the business model for how environmental news was being delivered on the web. MNN required to launch a new concept and set up short iteration cycles for development to quickly improve and gain market share and traction in the community. They were looking for a team that would work to translate the vision into a functional website for staff to publish news and appealing to a broad audience across the world.