GQ India Site Build and Migration

Drupal Development For The Best Dressed

Even the dapper need a little help with custom CMS functionality from time to time. From turnkey setups to post-launch development, we’ve got some tricks up our nicely tailored sleeves. Drupal never looked so hot.

MAGAZINE SIMPLICITY
& ADVERTISING FLEXIBILITY

GQ India is the country’s leading mobile-first digital hub for Fashion and Lifestyle content. The project objective was a site redesign which would match the tone of GQ’s brand. Web delivery was focused on a responsive and, very importantly, a mobile first approach.

Axelerant provided GQ India with a strategic consultation and a top-notch Drupal development team. Our staff worked together to accomplish the site build, migration, configuration, and the implementation for both desktop and mobile front-end.

GQ India Site Build and Migration

DRUPAL DEVELOPMENT

GQ India Site Build and Migration

DRUPAL MIGRATION

GQ India Site Build and Migration

TEAM AUGMENTATION

GQ India Site Build and Migration

DRUPAL MAINTENANCE

YOU COULD SAY THIS PROJECT IS A REAL PAGE TURNER

The look, feel, design, and presentation of GQ content needed to be upscaled to premium. There would be an intense focus on sumptuous images, videos, and the sharp presentation of the site’s copywriting. Published topics needed to mirror those of the magazine, but with content specifically created and packaged for web.

This site would also serve as a destination that could be commercialized to the fullest extent to offer value to advertisers in the form of a combination of delivering a premium audience, lux environment, traditional  digital advertising, editorial support where possible, sponsored stories and native advertising.

GQ India relied on Axelerant to enhance popular content sought after by readers—across channels with an improved UI experience. Specifics included:

Desktop & Mobile Options: The client wanted to provide for mobile users to opt-out of responsiveness to view the desktop site on mobile. A menu option ‘view desktop site’ was provided in the mobile layout to switch between the desktop and mobile version of the website.

DFP Responsive Ads: The advertisements shown on the website needed to be responsive. Google ads were not responsive by default. DFP Responsive Ads sandbox module was updated and implemented to display different sizes of the same ad on different layouts based on the screen size.

GQ India Site Build and Migration

TO ACCELERATE YOUR DRUPAL 8

Technology Stack

  • Drupal 7
  • Disqus
  • Google DFP
GQ India Site Build and Migration

Drupal Contributions

  • Disqus Inline Commenting
  • Media Kultura
  • Ajax History

About the project

Requirement Highlights:

  • Implementation of new design according to supplied mock ups
  • DFP responsive Ads
  • MPU, leader board
  • Advertorials
  • Slideshow and Video galleries
  • Parallax
  • RSS
  • Migration of existing content
  • Mobile version

SPARK

A CONVERSATION