Even the dapper need a little help with custom CMS functionality from time to time. From turnkey setups to post-launch development, we’ve got some tricks up our nicely tailored sleeves. Drupal never looked so hot.
GQ India is the country’s leading mobile-first digital hub for Fashion and Lifestyle content. The project objective was a site redesign which would match the tone of GQ’s brand. Web delivery was focused on a responsive and, very importantly, a mobile first approach.
Axelerant provided GQ India with a strategic consultation and a top-notch Drupal development team. Our staff worked together to accomplish the site build, migration, configuration, and the implementation for both desktop and mobile front-end.
The look, feel, design, and presentation of GQ content needed to be upscaled to premium. There would be an intense focus on sumptuous images, videos, and the sharp presentation of the site’s copywriting. Published topics needed to mirror those of the magazine, but with content specifically created and packaged for web.
This site would also serve as a destination that could be commercialized to the fullest extent to offer value to advertisers in the form of a combination of delivering a premium audience, lux environment, traditional digital advertising, editorial support where possible, sponsored stories and native advertising.
GQ India relied on Axelerant to enhance popular content sought after by readers—across channels with an improved UI experience. Specifics included:
Desktop & Mobile Options: The client wanted to provide for mobile users to opt-out of responsiveness to view the desktop site on mobile. A menu option ‘view desktop site’ was provided in the mobile layout to switch between the desktop and mobile version of the website.
DFP Responsive Ads: The advertisements shown on the website needed to be responsive. Google ads were not responsive by default. DFP Responsive Ads sandbox module was updated and implemented to display different sizes of the same ad on different layouts based on the screen size.