Search engine giant, Google has been popular for making pathbreaking changes in their search engine algorithm. Every change in the algorithm has had significant impacts on websites search engine rank. We can never deny the importance of better SEO ranking in the present digital era. Google’s recent change in the algorithm has a larger impact for websites.

What is Mobilegeddon?

On April 21, 2015, Google rolled out a mobile friendly algorithm. It has given a tremendous boost to the mobile friendly websites. On the contrary, it has pushed down the ranking of sites lacking with responsive mobile features. This new update is so significant that it has drastically affected leading websites ranking over Google.

Google mobilegeddon danger

Are you affected? Submit your site for free mobilegeddon testing.

SEO experts have coined this update as Mobilegeddon. Sometimes it’s also referred as mobilepocalyse, mopocalypse or mobocalypse.

If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search

We are now a few weeks into the mobile friendly update, and it has started showing the effects. There has been a tremendous effort by Google to increase the mobile friendliness of the website. According to an initial investigation conducted by website giant – MOZ, one week after the rollout, top affected sites were:,,,, and Similarly British Airways and Barclays also saw many of its mobile-unfriendly pages losing their ranks significantly.

Important facts about mobile usage worldwide

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  • Google algorithm update is mostly applicable to mobile searches over Google.
  • A report from comScore reveals that the total number of smartphone users has grown up to more than 70% of total US population by the end of the year 2014.
  • Mobile friendly refers to nicely tappable links with minimal horizontal scrolling over smartphones.
  • According to a survey conducted by Pew Research, 43% of adults has used their mobile phones to search for a job.  Making it inevitable for all the hiring organizations to go Mobile.
  • According to a survey conducted in the UK, over one-fifth of total newspaper readers access newspapers over mobile.
  • According to a study carried out across Spanish Higher Education Institutions, over 60% respondents accepted the essential use of smartphones.

Things to do if you are affected

Most of the research and studies are conducted on popular websites, and no one can deny from the aftereffect on small sites. Do you feel your site may fail the Google’s mobile friendly test? Don’t worry, act quickly. Here are the five things that can mitigate the effects of mobilegeddon on your website.

#1. Quick Mobile Audit of your website

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Axelerant, a leading web and mobile development company has launched a page to check responsive mobile features on your site instantly. The test is based on the benchmarks set by search engine giant Google and provides information on:

  • Whether your website pass or fail the responsive mobile test based on the benchmark set by Google.
  • It also gives main reasons behind the failure. For example – Content wider than the screen links too close together to name a few.

Test your website for mobile friendly-ness with our test tool and check the mobile readiness of your site based on Google benchmarks.

#2. Analyze Traffic

-website analysis via Google Analytics. Image from

The second critical step would be to analyze your website and review your Google Analytics reports for the number of visitors coming in via mobile search, specifically after April 21, 2015. Are you able to see any significant drop?

#3. Go Responsive

Axelerant's GQ responsive website redesign. Image by Axelerant.

It is always good to embrace innovations. If you want to keep yourself ahead of competition then do adopt a mobile responsive design for your website. It helps with optimized pages over the web and mobile. Your website will be readily available to various devices like – desktop, laptop, tablet, and smartphones, with nicely tappable links and no more unnecessary horizontal scrolling.

Contact Axelerant

Axelerant being a front-runner in terms of mobile responsive web design, has always helped its clients meeting latest search engine trends and rank higher in search engine ranking.

Most of our client websites have passed the Google mobile friendly test and have reported a significant boost in their mobile ranking after Google’s latest change in algorithm. You can read related case studies at our mobilegeddon helper page.